Ishita WadhwaWhat unfolded when a Sociologist-Anthropologist set foot in the lesser known space of UX Research…Having done post-graduation in the twin disciplines of Sociology & Socio-Cultural Anthropology, I am more often than not asked what it is…9 min read·May 26, 2021----
Ishita WadhwaThe need to remodel the ‘personalization’ approach at scalePersonalization has been a buzzword in the business industry for some time now. However, gone are the days when it can fittingly suffice…5 min read·May 26, 2021----